Wisepass, formerly known as Vice, is an application that delivers good deals for night time activities in Saigon, VN. If Vice was a young girl with an active lifestyle, Wirepass would be a sexy lady who has sense of style. The decision of building Wisepass (Vice 2.0) is a big change in product and brand personality. Therefore, the main concern is how to convert the current users to the new platform.
After 2 months working, Wirepass was finally introduced and successfully converted 80% users. Even though there is still a long way to go, but this first success is the great reward for the whole team.