Bg-wisepass@2xBg-wisepass@2x

Wisepass.co
Branding + Application

Roles
Branding Design
Application Design

Wisepass, formerly known as Vice, is an application that delivers good deals for night time activities in Saigon, VN. If Vice was a young girl with an active lifestyle, Wirepass would be a sexy lady who has sense of style. The decision of building Wisepass (Vice 2.0) is a big change in product and brand personality. Therefore, the main concern is how to convert the current users to the new platform.

After 2 months working, Wirepass was finally introduced and successfully converted 80% users. Even though there is still a long way to go, but this first success is the great reward for the whole team.

 

http://www.wisepass.co/

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