People are sometimes in love with something simply because it’s related to their personal signature, like astrological signs. Understanding this behavior, Lavie launched a campaign “ Lavie - Astrological Zodiac sign collection”. The twelve zodiac signs were included in Lavie water packaging. The brand also introduced a new microsite that allowed consumers to edit and share their pictures on social media. 20,000 posted pictures with 100,000 visits within one month is the huge reward for our team’s effort.