You would never image the itchy feeling of wearing a motorbike helmet until you experienced it! (Even we wish you wouldn't have to). Knowing that fact, Clear Men started a solid campaign message called “Join the helmet challenge with Clear Men”.
The campaign was launched for 3 months in 2014 and received over 20,000 uploaded clips. The microsite was carefully designed and tested based on our understanding and research about the target users. This campaign had a tremendous success and has become the greatest competition that Clear Men ever launched in Vietnam. Two members of our team are proud to play key roles in this success.